Sunday, February 26, 2006

The algebra of need

In William Burrough's Grove Press intro to ' Naked Lunch', he describes the twisted commerce of junk:
"Junk is the ideal product... the ultimate merchandise. No sales talk necessary. The client will crawl through a sewer and beg to buy..... The junk merchant does not sell his product to the consumer, he sells the consumer to the product. He does not improve and simplify his merchandise. He degrades and simplifies the client."
Moving words and a weird reversal of commerce. It makes any (previous) suggestion that collecting stuff is addictive kind of nonsense.


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